About
Dana White is an American businessman and the influential CEO and president of the Ultimate Fighting Championship (UFC). He is largely credited with transforming the UFC into a global mixed martial arts powerhouse. Beyond his role at the UFC, White also owns Power Slap, a slap fighting promotion. His leadership and business acumen have significantly shaped the landscape of combat sports.
Career Timeline
Acquires struggling UFC
White, along with the Fertitta brothers, acquires the struggling UFC.
The Ultimate Fighter debut
The Ultimate Fighter reality show helps propel the UFC into the mainstream.
UFC's explosive growth
The UFC experiences massive growth under White's leadership.
UFC sold for $4 Billion
The UFC is sold for $4 billion, netting White a substantial profit.
Controversies and leadership
White faces criticism but remains a dominant figure in combat sports.
Influential combat sports figure
Dana White continues to be the face of the UFC and a highly influential figure in the world of combat sports.
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Last updated: February 23, 2026