Jeffree Star

MySpace Music Star Emerges

Becomes one of MySpace's most popular musicians with millions of followers and electronic pop music. Early income came from music sales and club appearances.

Signs with Akon's Record Label

Releases album 'Beauty Killer' under Konvict Muzik, peaking at #2 on US electronic charts. Music career provided modest success but he struggled to break into mainstream.

Launches Jeffree Star Cosmetics

Pivots from music to beauty industry, launching his own makeup line with initial lipstick collection. This decision to leverage his personal brand into cosmetics proved transformative for his wealth.

Becomes YouTube Beauty Guru Powerhouse

His makeup reviews and tutorials garner hundreds of millions of views, with cosmetics line generating over $100 million annually. Star became one of the highest-earning beauty influencers on the platform.

Involved in James Charles Scandal

Central figure in explosive drama with fellow beauty YouTuber James Charles, drawing massive attention but also criticism. Despite controversy, his business remained profitable, though brand partnerships decreased.

Faces Racism Accusations and Boycotts

Multiple allegations of racist behavior resurface along with other controversies, leading to widespread calls for boycotts. Major retailers like Morphe ended partnerships and his mainstream acceptability collapsed.

Maintains Business Despite Cancellation

Continues operating cosmetics empire primarily through direct-to-consumer sales despite being largely ostracized from mainstream beauty community. His loyal fanbase keeps business profitable but cultural relevance has permanently diminished.