Kylie Jenner

KUWTK debut at 10 years old

Jenner appears on 'Keeping Up with the Kardashians' as a child alongside her famous family. She grows up in the public eye as the show becomes a cultural phenomenon.

Kylie Cosmetics lip kit launch

At 18, Jenner launches Kylie Cosmetics with lip kits that sell out in minutes. Her massive social media following (35+ million Instagram followers) drives unprecedented demand.

Cosmetics empire expansion

Kylie Cosmetics expands beyond lip kits into a full makeup line, generating $420 million in revenue. Jenner's direct-to-consumer model and social media marketing prove extraordinarily profitable.

Forbes youngest self-made billionaire

Forbes declares Jenner the youngest self-made billionaire at 21, valuing Kylie Cosmetics at $900 million. The 'self-made' designation sparks controversy given her family's wealth and platform.

Coty acquires 51% stake

Beauty conglomerate Coty purchases 51% of Kylie Cosmetics for $600 million, valuing the company at $1.2 billion. Jenner retains creative control while gaining corporate infrastructure and distribution.

Forbes revokes billionaire status

Forbes accuses the Jenner family of inflating Kylie Cosmetics' value and revokes her billionaire status. The controversy damages her business credibility, though she remains extremely wealthy.

Kylie Baby brand launch

Jenner launches Kylie Baby, a line of baby care products, after the birth of her second child. She continues leveraging her personal life and social media influence for business ventures.

Most-followed woman on Instagram

Jenner becomes one of the most-followed people on Instagram with over 400 million followers. Her influence remains massive despite declining engagement and competition from younger influencers.

Influencer mogul, household name

Jenner remains a major celebrity and influential businesswoman with a successful cosmetics empire. She is a household name and A-list celebrity, though her cultural dominance has slightly diminished from her peak.