About
Playboi Carti, born Jordan Terrell Carter, is an influential American rapper known for his unique vocal style and fashion sense. A pioneer of the rage microgenre, his music is often characterized as atmospheric and avant-garde. He employs unconventional vocal techniques, such as his signature "baby voice", focusing on mood and persona. In addition to his own recordings, Carti founded the record label and rap collective Opium in 2019, signing artists like Ken Carson and Destroy Lonely.
Career Timeline
Early Mixtapes
Releases early mixtapes, gaining initial traction and building a local following in Atlanta.
Signing with AWGE
Signs with A$AP Mob's AWGE label, increasing his exposure and resources.
Die Lit Album Release
Releases 'Die Lit,' solidifying his position as a prominent figure in hip-hop.
Whole Lotta Red Release
Releases 'Whole Lotta Red,' marking a stylistic shift and generating both acclaim and controversy.
Opium Label Success
His Opium label begins to gain traction, with signed artists gaining recognition.
Established Hip-Hop Artist
Continues to release music and influence the hip-hop scene, solidifying his career.
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Last updated: February 25, 2026