Is Alan Sugar A-List?

Founds Amstrad Electronics Company

Alan Sugar starts Amstrad, initially selling electronics wholesale and then shifting to manufacturing.

Enters Home Computer Market

Amstrad enters the home computer market with the Amstrad CPC series, achieving significant success.

Amstrad Floats on Stock Exchange

Amstrad goes public, making Sugar a multi-millionaire.

Expansion and Diversification

Amstrad diversifies into other consumer electronics and faces increasing competition.

Hosts The Apprentice UK

Sugar becomes the face of 'The Apprentice', boosting his public profile and business ventures.

Becomes Lord Sugar

Sugar is made a life peer, taking the title Baron Sugar, reflecting his contributions to business and enterprise.

Business magnate, television personality

Continues hosting 'The Apprentice' and investing in businesses, remaining a prominent figure in British business and media.