About
Dietrich Mateschitz was an Austrian entrepreneur and the co-founder of Red Bull GmbH. He owned 49% of the company, which is globally recognized for its energy drinks. Mateschitz's vision and marketing expertise propelled Red Bull to become a dominant force in the beverage industry. His net worth was estimated at billions of dollars, reflecting the success of the Red Bull brand.
Career Timeline
Marketing Career
Began his career in marketing, developing expertise in brand management.
Red Bull Founded
Co-founded Red Bull, adapting a Thai energy drink for the Western market.
Global Expansion
Expanded Red Bull globally, building a strong brand identity through extreme sports and events.
Media Investments
Diversified into media and sports, further enhancing the Red Bull brand.
Sports Dominance
Continued expanding Red Bull's presence in sports, owning multiple teams and sponsoring events.
Death
Mateschitz died in October 2022, leaving Red Bull to his family
Legacy
Remembered as a visionary entrepreneur who transformed the energy drink market and created a global brand.
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Last updated: February 24, 2026