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About

Maria da Graça Xuxa Meneghel, known simply as Xuxa, is a Brazilian TV host, actress, singer, and businesswoman who achieved immense popularity as 'The Queen of Children.' She built a vast Latin American children's entertainment empire, captivating audiences with her energetic personality and engaging shows. In the early 1990s, Xuxa simultaneously hosted television programs in Brazil, Argentina, Spain, and the United States, reaching millions of viewers daily. She is also a successful businesswoman with a substantial net worth.

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Career Timeline

1983C$0.1M

TV Show 'Clube da Criança'

Xuxa starts hosting 'Clube da Criança,' gaining popularity in Brazil and beginning her career as a children's entertainer.

1986B$1M+$0.9M

Launch of 'Xou da Xuxa'

Xuxa launches 'Xou da Xuxa' on Rede Globo, becoming a national phenomenon and solidifying her status as 'The Queen of Children'.

1991A$10M+$9M

International Expansion Begins

Xuxa begins hosting shows in Argentina and Spain, expanding her brand internationally and increasing her net worth.

1993A$25M+$15M

Failed U.S. Show

The 'Xuxa' show in the US struggled and did not catch on, impacting her global ambitions slightly but not her overall success.

2000A$200M+$175M

Transition to Teen Programming

Xuxa shifts her focus to teen-oriented programming, adapting to changing audience preferences and maintaining relevance.

2015A$350M+$150M

Signs with Rede Record

Xuxa signs with Rede Record, marking a new phase in her career and demonstrating her continued appeal as a television personality.

2026A$400M+$50M

Enduring Queen of Children

Xuxa remains an influential figure in Brazilian media and a successful businesswoman, continuing to impact children's entertainment.

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Last updated: February 25, 2026