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Xuxa

Xuxa Net Worth

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Xuxa's net worth is currently estimated at $400M in 2026.

Net Worth Over Time

$0M$100M$200M$300M$400M1983200020102026

Net Worth Timeline

1983$0.1MC

TV Show 'Clube da Criança'

Xuxa starts hosting 'Clube da Criança,' gaining popularity in Brazil and beginning her career as a children's entertainer.

1986$1M+900%B

Launch of 'Xou da Xuxa'

Xuxa launches 'Xou da Xuxa' on Rede Globo, becoming a national phenomenon and solidifying her status as 'The Queen of Children'.

1991$10M+900%A

International Expansion Begins

Xuxa begins hosting shows in Argentina and Spain, expanding her brand internationally and increasing her net worth.

1993$25M+150%A

Failed U.S. Show

The 'Xuxa' show in the US struggled and did not catch on, impacting her global ambitions slightly but not her overall success.

2000$200M+700%A

Transition to Teen Programming

Xuxa shifts her focus to teen-oriented programming, adapting to changing audience preferences and maintaining relevance.

2015$350M+75%A

Signs with Rede Record

Xuxa signs with Rede Record, marking a new phase in her career and demonstrating her continued appeal as a television personality.

2026$400M+14%A

Enduring Queen of Children

Xuxa remains an influential figure in Brazilian media and a successful businesswoman, continuing to impact children's entertainment.

Last updated: February 25, 2026